Enter the UK Market at the buying season that matters

Expand your reach into the UK garden retail market at Glee, the industry's leading trade event. Connect with over 20,000 retail professionals, including buyers from garden centres, farm shops, DIY stores and independent retailers, all actively sourcing new products, brands and suppliers.

 

Book your stand

Why the UK and why Glee?

The UK & Ireland’s 76 million consumers spend more per capita on retail than almost any comparable European economy and they have a proven appetite for discovering new brands.

For international exhibitors, Glee offers direct access to one of the world’s most dynamic consumer markets.

£517b

total UK retail sales in 2024

£4.75b

UK gifting market value

£47b

women’s apparel market alone

2.6m

people employed in UK retail

Buyers who attend our show

Garden Centres & Destinations

Logos of Garden Centers & Destinations visiting Glee

Department Stores & Multiple

Logos of Department Stores & Multiple attending Glee

Online/International/Pet Retailers

Logos of Online Businesses, International Businesses and Pet Retailers visiting Glee show

Britain's most connected event venue

75% of the UK within a three-hour drive

That's why Glee attracts buyers from across England, Scotland, and Wales, bringing together the UK's retail industry in one place.

140+ international air routes

Direct connections from major cities around the world via Birmingham Airport.

Airport, rail station and exhibition halls connected

The UK's most accessible exhibition venue for international exhibitors.

16,500 on-site parking spaces

Making attendance easy for retailers travelling from across Britain.

Hotels, restaurants and entertainment on-site

Arrive, exhibit, entertain clients, and sleep without leaving the area. 

NEC Birmingham

Showcase your company in curated show sectors

Dedicated support for international exhibitors

For international brands, exhibiting in a new market is a significant investment. Our dedicated support programme is designed to maximise your return from the moment you sign up - not just the four days you're on the show floor. You'll have a named, experienced account manager alongside every step of the way.

  • Dedicated account management - Expert support from sign-up to show close.
  • Buyer-focused preparation - Insights and guidance to help you meet the right buyers.
  • Built-in marketing - Promotion across Glee's marketing channels.
  • First-time exhibitor advantage - Extra visibility and support for brands new to the UK market.
  • Practical support - Visa letters, logistics and export guidance, stand advice, and accommodation support.

Chat to our Key International Development Director, Nihat Berktas

Nihat headshot

For over 10 years, Nihat has helped brands from around the world successfully enter the UK market through Glee. Fluent in multiple languages and passionate about international trade, he's here to support your journey.

Europe's biggest buying moment with Glee

For the first time ever, Glee and Autumn Fair are running side by side on 8-9 September to create Europe's largest retail event in the second half of the year. That means you'll reach 5,000+ brand new home, gift and fashion retailers actively sourcing garden products.

 

This co-location delivers more value for exhibitors and creates an unrivalled retail experience. Exhibit once, connect with two audiences, make twice the impact.

Find out more