15 - 17 September 2020
NEC Birmingham UK

Webinars

Webinars

Tune into our exciting new webinar series aimed to inspire and leave you with practical advice for your business growth. Together with industry leading partners such as SocialB, our interactive online sessions aren't one to miss!

Browse all our upcoming webinars below and register now to secure your spot. Don't forget to check back regularly as we add more webinars in the coming weeks, plus replays of sessions you may of missed.

Feel free to email us and submit any questions you would like covered during the sessions.

Register below for the webinars.

Colour Hyve Webinar

Thursday 28 May, 2020
11:00 am - 12:00 noon

A lot can change within a few months, and understanding how our current situation could update our thinking around SS21 Colour Material and Finish trends are important. Join us as Sam Donnachie, Executive Creative Director at Colour Hive and Publisher of MIX Magazine profiles the influences driving consumer demains and updates the four key colour stories for the season,  Alice, Clarity, Factory and Reverie.

This session will arm you with the insight you need to reinforce, or inspire, your own product development and buying choices. 

Speaker: Sam Donnachie, Executive Creative Director, Colour Hive, Publisher Mix-Magazine

Register now

 

Using User Generated Content to Boost your Brand

Wednesday 3 June, 2020
11:00 am - 12:00 noon

Harnessing your customers and community to create content that you can use in your campaign is a fantastic way to not only create fresh content but harness the authenticity of your brand through the eyes of your customers. A positive product review can be difference between a customer making a purchase or shopping elsewhere.

Learn how to harness the power of user generated content such as reviews to increase your sales and bolster your brand’s image. 

Speaker: Amy Hobson, Partner & Social Media Trainer, SocialB 

Register now

 

Webinars on demand

Catch up on the webinars you may of missed, or rewatch as a refresher to the topics covered during the sessions.

Glee-Social-Webinar_WIP.jpg

Webinar replay

Join us as we talk to garden centre owners and industry leaders as they recount their experiences and share a few war stories from this period. From having to move online at pace, set up logistic operations and in some cases pivot their core operations to try to stay open in some way. All of this against a back drop of furloughing staff, revenue declines and trying to navigate working with their suppliers and growers at times when no one had answers. However, despite this, during a crisis creativity and invention can often present interesting opportunities.

We will touch on what they have learned about their own businesses during this period, their hopes for the future and an honest account of what the first week of trading has really been like.

Host: Trevor Pfeiffer, Director, Garden Trade News
Panel: Boyd J Douglas-Davies, Director, British Garden Centres & President of the HTA
Mike Burks, Managing Director, The Gardens Group & Chairman of the GCA
Adam Wigglesworth, Director, Aylett Nurseries
Will Blake, General Manager, St Peters Garden Centre

Social Media: Building a Content Strategy

Webinar replay 

Engaging your customers and followers with fresh and interactive content is a fantastic way to showcase your brand and encourage interaction with customers new and old. Finding the right content can be tricky though, this session will run you through the does and don’ts of online content and help you form a coherent content strategy.

Speaker: Amy Hobson, Partner & Social Media Trainer, SocialB

Ask the expert: Instagram

Webinar replay

Are you on Instagram? Are you looking at developing your account? or are you interested in understanding more about this platform and how to successfully engage with customers and drive traffic back to your site?

Join us for this interactive session, as we provide an overview of the platform, but importantly are available to answer any questions you have so that you can overcome and hurdles and really take advantage of a platform that many consider to be the future of product discovery for retail.

Speaker: Ellie Bougie-Smith, Head Of Digital Marketing, SocialB

Ask the expert: Facebook

Webinar replay

Facebook still dominates social media, and a must for businesses. However, how much do you know about how you can grow and engage with your communities on the platform?

Join us for this interactive session, as we provide an overview of the platform, but importantly are available to answer any questions you have so that you can overcome and hurdles and really take advantage of everything it has to offer.

Speaker: Ed Goodman, Partner & Social Media Trainer, SocialB

How to Build an Online Community with Social Media

Webinar replay

At a time when we are all stuck at home, the importance of community, be it in the physical world or online, has never been more important. With increasing numbers of consumers now scrolling through their social media more, and using social media and online channels to choose where they shop, its vital that brands to deliver a positive experience and engage with their customers online, and take the opportunity to develop that relationship with its customers.

This session explores how you can build relationships and start conversations with your customers to develop an active & engaged social media community.

Speaker: Amy Hobson, Partner & Social Media Trainer, SocialB

Instagram

Newsletter