Find loyal customers,
exhibit at Glee 2025
Take the first step in growing your business by becoming part of a thriving community of buyers and suppliers at Glee 2025.
5,000+
Buyers attend the show
70%
have £100k to £5m+ purchasing power
58.8
is the average number of leads an exhibitor generates
Why you should be a part of Glee
As the garden centre landscape continues to evolve, one of the most significant areas of growth has been the food and beverage sector. Glee offers a dedicated space within the show called Food @ Glee, for visitors to explore the increasing role of cafes, restaurants, and pop-up food outlets. The perfect opportunity to showcase your offerings to centre owners, catering managers and other professionals looking to establish and optimise their food and beverage offers.
Glee is the right place for your brand...
If your brand offers food products for retail shelves or supplies catering businesses, cafés, and restaurants, then Glee is the perfect platform for you. Whether you're selling packaged goods for retail or products ideal for food service, Glee brings together a diverse audience ready to do business.
Glee is more than just a trade show...
Catering Conference & Concept Cafe
From best practices for establishing cafes and restaurants in garden centres to using seasonal offerings to increase footfall, visitors can learn from specialist content and educational talks led by industry experts.
New Product Showcase
The New Product Showcase at Glee gives exhibitors the chance to display their innovative products, entering the renowned New Product Awards in association with Garden Trade News. This dedicated area allows visitors to discover the latest products across 14 categories, with shortlisted entrants pitching to industry experts for the chance to win.
Unmatched Networking Opportunities
Take advantage of extra networking opportunities and one-to-one conversations with key industry buyers and garden centre owners.
Want to find out more?
To become part of the Glee community enquire below and one of our dedicated team will be in touch.
Exhibitor Success Stories: Shark Ninja
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Glee’s got a really good range of buyers, really good quality connections that we’re building. People that can make the decisions for their businesses and really understand the product category. We’re having really engaging conversations that otherwise might take hours or even weeks or months to try and get those connections through various other platforms.
FAQs
I already have strong retail relationships, why should I exhibit?
Glee isn’t just about meeting new buyers; it’s also a powerful way to strengthen existing relationships. Many retailers use the show to review their current suppliers and explore fresh opportunities, so being there ensures your brand stays competitive.
I’m a small business, how can I compete with bigger brands?
Glee attracts buyers looking for both established brands and emerging suppliers. Many retailers want to diversify their product ranges with unique, high-quality products, meaning you have the opportunity to stand out and secure new stockists.
What if trade shows don’t work for my business?
Success at a trade show isn’t just about setting up a stand and hoping for the best—it’s about making the most of every opportunity. Glee provides a comprehensive exhibitor guide, marketing and PR support, and year-round exposure to help you engage buyers before, during, and after the show. With the right strategy, Glee can be a game-changer for your business.
Will I only meet buyers looking for food and catering products?
Not at all! Glee attracts buyers from all eight sectors of garden retail, meaning you’ll connect with a diverse range of retailers, from garden centres to e-commerce stores. Even those attending for other categories are often on the lookout for complementary food and catering products, making it a valuable opportunity to reach a wider audience.
Claim your stand today
Lock in a prime location on the show floor by applying for a stand today. Don't miss out on the chance to put your product in front of thousands of purchase-ready buyers, all of whom will be flocking to Glee Birmingham this September.